PPC/Display Advertising/Advertising Trends

Digital Display Ads To Surpass Search Ad Spending in 2016

It has been something that experts have seen coming for years and years; 2016 will mark the time that digital display advertisement spending will surpass search ad spending. This comes from estimates made by the website eMarketer. This site predicted spending will reach “32.17 billion this year in the categories of video, sponsorship’s, rich media and banners.” It was also mentioned that this spike in spending will especially be tied to social networking sites such as Twitter and Facebook.

It was noted in the article that Facebook claimed just under thirty percent of the display ads from 2015, which doubled Google’s stats. This suggests that companies are more interested in their ads being on social media sites than search engines, which is a relatively recent phenomena. I think this will obviously continue in the future as social media sites grow and grow. I also believe that this is clearly a better and more efficient way to reach consumers in companies target audiences. Especially if the companies are trying to reach high school, college, and even post-college individuals, social media seems to be the way to go.

Some consumers may have already noticed this rising trend of digital display advertising in places such as YouTube and Facebook. I have personally noticed this trend, especially when watching YouTube videos. This will effect the price to advertise as the demand for such ads will continue to grow with spending. That means companies will look for ways to be more innovative with the limited time they have on ads such as videos or online commercials. I think consumers will start to notice that ads will become more eye-catching and attention grabbing. I have seen companies such as Geico start to use strategies that are less talkative and more theatrical, by this i mean that these ads seem to use the idea of “actions speak louder than words.”

Digital Display Ads To Surpass Search Ad Spending in 2016


Content Marketing

5 Upcoming Technologies That Will Change The World of Content Marketing

Content marketers know all too well how quickly the industry can change, and they are being reminded of that fact once again. As the article states, “the rate of change in the content marketing world is as fast as it’s ever been,” and it seems there is no signs of slowing down anytime soon. Knowing that the market will change at some time, whether it is a new strategy or game-changing technology, allows for experts to predict what the next thing coming will be.

The experts predicted that Virtual and Augmented Reality will be the next great thing in the content marketing world. This encompasses things like videos that will further connect the audience with the businesses. I agree that virtual reality will make a huge splash in the content marketing realm. Also on the list was instant articles and social purchasing, coming in at second and third respectively. Instant articles are stories that can be pulled right up without having to leave the site that the user is on, in other words there is no third party involved. Social purchasing is another concept that isn’t exactly new, but more or less untested. These are both simple concepts that I have come to appreciate as a consumer. Live streaming improvements and self-updating algorithms brought up the last two predicted game-changers coming in 2016.

In my opinion, the five listed innovations were not so “predicted” as the article leads the reader to believe. I, as a consumer, have personally seen all five of the methods named in the past couple months. However, I think that the first three technologies will certainly make an impact in the content marketing world. Virtual reality and social purchasing are making the process so much easier for the consumers that it is hard to imagine these technologies won’t make some sort of impact. If anything they will lead to tomorrow’s innovations and technologies. Although these are all relatively new concepts, one can be assured that more changes are on the horizon that will change the content marketing world even more.

Digital Marketing Media and PR Trends

Digital Institute Embraces the Social Media Sphere

Digital marketing is a rapidly evolving method for businesses to reach out to their potential customers and has proven to be more cost-efficient than other more traditional methods. It is, in my opinion, now the most efficient way to go about trying to reach new audiences and demographics. Over the past few years this form of marketing has transformed into an online media-dominated market. This change has helped to sustain the rapid growth of online marketing, and the strategies and tactics associated with it.

Online marketing has created the need for companies to emerge who can “teach financial advisors how to utilize key digital concepts and ideas in their daily practice,” as the attached article states. ShoeFitts Marketing Agency is one of those companies, and they are revolutionizing the way people can learn social media strategies and ideas, on top of how to go about executing them on one’s own. The CEO will be doing a live broadcast monthly covering a range of topics. For example, the January 21st, 2016 broadcast will cover the latest trends, business opportunities, and more. Sheri Fitts, the CEO of the company, said she believed today’s businesses needed to embrace the growing digital marketing, and begin to understand how to use the power of social media and similar mediums to reach potential clients.

I believe this new live broadcasting will be revolutionary for financial services professionals and businesses alike. This will also give marketing and advertising agencies an easy way to educate their employee’s in today’s hottest trends and strategies when relating to the social media dimension, so to speak. Sheri Fitts will not only profit from this, but also inspire others in her field to expand the way they are reaching out to their own target audiences. A live broadcast is pushing the limits of where ShoeFitts and similar companies have gone before, and this seems to be just the start. As the digital marketplace has showed before, it changes on a seemingly daily basis. Fitts and other innovators will surely be trying to improve this live broadcasting method.

All quotes were taken from article.