The Psychology of Social Media Marketing in 2016
It could be argued that social media sites are the most rapidly changing part of the internet with new apps and websites opening annually, and popularity bouncing back and forth between existing platforms. Also, new functions and abilities are always being introduced to these sites and apps that directly effect social media marketers in some situations. Social media sites are trending towards being the best way to market to the target audience, depending on what area of business the company is in of course. I personally believe that social media has become the most effective way to market, especially in the retail industry, but the statistics haven’t reflected this just yet.
In the Huffpost Business article, the writer Kate Cook suggests that each social media platform has its own unique audience, and each audience uses that site or app for a particular reason. For example, the article says that Facebook users are “constantly scanning and scrolling through news feeds that are filled with content from pages, groups, and of course ads.” Later in the article Cook suggests that the typical Facebook user is looking to “be in the now,” as the author states. These users want to be connected with their friends and know relevant information that keeps them in the circle, therefore they are frequently checking their news feed for the newest information. This is important for companies to understand when marketing on sites such as Facebook because the way advertisements are presented and displayed can make the difference between being noticed or not.
In essence, the author wanted to convey the message that each platform has its specific group of users that are looking for specific things. A company that understands this is able to take advantage of particular sites or platforms that will give them a better chance of reaching their goal. With so many different options, its crucial that a company picks the right platforms to avoid wasted advertisements. In my opinion, Facebook and Instagram are the most ideal platforms to market through because of the type of users that can be reached. Both are largely used among the young population, and Facebook especially is growing more and more within the older communities. Both sites have users that are looking to be up to date with the latest and greatest things that their friends are sharing, which can be enticing for a company that can break into these “friend groups.” With that being said, i do agree with Cook when she says that each company needs to evaluate their particular situation and customer base and decide where these people are located, as far as social media goes.